The Pros of Advertising Using Flags
The use of flags as an advertisement tool started in the early 1980s. Marketers got the idea from the way people in some parts of Asia used kites to spread information and religious messages. They simply in put the text on a banner made of light and colorful fabric attached to the flying toy. It’s attention-grabbing, so many individuals will see what’s written on the long piece of cloth.
The advertisement flags used today aren’t attached to kites. Instead, they’re erected on street corners and other busy areas to attract many people. They’re among the most popular types of marketing strategies, primarily because they’re very affordable and easy to make. But, more than being a low-cost option, they have plenty of other advantages, too. Read through the rest of the article to learn about these benefits.
Custom-made flags are produced using either nylon or polyester fabric. Both materials are extremely durable, so they’re sure to last for a long time. They won’t be damaged even when exposed to the scorching heat outside, and they easily dry after being soaked in the rain. The only way for them to get ripped or torn is for someone to deliberately cut them with scissors or blades.
Neither of them is better than the other since each has its pros and cons. Here are the perks and drawbacks of using nylon and polyester:
This was introduced as a low-cost and synthetic alternative to silk and cotton. It’s soft and lightweight, so it gracefully waves with the breeze. The downside is there’s only one way to input something on its surface: the silkscreen process. Printing high-quality images on a nylon fabric will be difficult, so you’re basically limited to placing texts, lines, and shapes.
Known for being glossy and waterproof, this fabric is traditionally used to make billboards and tarpaulins. The best thing about it is it’s easy to input texts and images on its surface. You can create the design with a computer and print it directly on the polyester. This material is pretty heavy, though, so it doesn’t wave like nylon does.
The printed design isn’t the only thing that you can customize. You have control over the banner’s shape, size, and orientation, as well as the pole’s height. The go-to options for each category are:
- Shape – Rectangular banners are common since they’re easy to fill with text and images. Other shapes include feather, teardrop, and crest.
- Size – Many people choose to make flags that are 2 x 3 ft in size. Larger ones tend to annoy passersby, while smaller versions don’t get noticed at all.
- Orientation – Because flags are constantly moving with the breeze, it’s easier to read the contents when they’re in a portrait position.
- Height – It depends on where you want to set it up. If you want to erect it on a busy street, then a 7-ft tall rod is enough. This keeps the banner just a little above eye level of pedestrians. Meanwhile, a higher pole might be better if you want to install it along a highway.
It’s also a good idea to ask suggestions from experts. A professional custom flag designer can surely share valuable advice in getting the most out of these advertisement materials.